Piramal Healthcare Launches Supractiv Complete – A Total Nutritional Supplement
The nutritional supplement market is the largest segment in the OTC market accounting for over 45% of the OTC products in India. In fact this segment has witnessed a rapid rise in the last few years and is growing at a healthy growth rate of about 12%.
Piramal Healthcare Limited, one of India’s largest integrated healthcare companies launched Supractiv Complete – a total nutritional supplement. Supractiv Complete is rich in many nutrients such as Glutamine, Zinc, Vitamin B-Complex, Vitamins C, Vitamin E, Ginseng, Calcium, Amino Acids and Antioxidants.
Supractiv Complete works on supporting the whole body for nutrition rather than providing only a select benefit, like energy or immunity. Supractiv Complete not only has the right ingredients but also has them in optimal quantities. Its formulation has been prepared by taking into consideration the Recommended Daily Allowance suggested by the Indian Council of Medical Research. One Supractiv Complete a day has nutrients that will provide mental agility, immunity, heart health, stamina, vitality and muscle & bone strength.
A consumer trial conducted by Piramal Healthcare in accordance with a renowned research agency amongst 900 respondents showed that over 98% of them felt a positive discernible difference with Supractiv Complete in just 6 days.
Highlighting the need for a complete nutritional supplement in India, Dr. Swati Piramal, Director, Piramal Healthcare Ltd., said, “Our dietary habits have changed drastically over the years, thanks increasingly to our changing lifestyles. This has rendered our everyday diet deficient in vital nutrients. Hence, there is a pronounced need for nutritional supplement in Indians. At Piramal Healthcare, we believe in reducing the burden of disease and fostering healthy lives. Propelled by our core values of Knowledge Action Care, we continuously strive to apply breakthrough innovations to provide quality products to our end customers. The idea behind launching Supractiv Complete was to empower the consumers to make an informed choice about their nutritional supplements.”
Supractiv Complete is available in a uniquely designed packaged jar of 30 and a convenient trial pack of 10. The clutter breaking packaging not only serves to attract the consumer but also works towards explaining the product, its attributes and the manner in which it works on the human body. Priced between Rs. 60 & 180, Supractiv Complete will be available shortly at chemists’ stores across India.