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Kolkata Fashion Week Rechristened As “Emami Kolkata Fashion Week”

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The second session of the Kolkata Fashion Week, which is all set for a flying start on 9th September in the City of Joy, has roped in Emami Ltd, one of the fastest growing FMCG companies in India, as its title sponsor.

The second season of Emami Kolkata Fashion Week (Emami KFW) also gets a major boost with Max Factor, the internationally renowned cosmetic major, tying up with Mindscapes Maestros to be the Official Make Up Partner.

Commenting on the occasion Mr Yudhajit Dutta, Managing Director Mindscapes Maestros said, “With the inaugural edition, Kolkata Fashion Week has already been established as one of the nation’s foremost Fashion Week. Now with FMCG major Emami Limited being the Title sponsor, Emami Kolkata Fashion Week will become even bigger in every aspect. We are also extremely happy to have Max Factor, the pioneers in the Make Up industry, as our Official Make Up Partner for the second season of Emami Kolkata Fashion Week. Max Factor, the international Make Up major is getting associated with a Fashion Week in India for the first time. KFW has already made headlines across India with its inaugural edition and this time, through this partnership, we intend to take this mega event into global market.”

Emami feels that by sponsoring the event it will be able to gift the aficionados of fashion in Kolkata an enthralling and captivating glimpse on the modern trends in India’s fashion industry.

Referring to the tie-up, Mr Harsh V Agarwal, Director, Emami Group of Companies, said “We are indeed happy to be associated with an event like Kolkata Fashion Week, which, since its inception, has become the talk of the town and being billed as the most glamorous. It gives Emami the right platform and medium to effectively post its message to the target audience. Ours’ being quintessentially a vibrant, innovative and youthful company, its spirit seamlessly integrates with the theme of the event”.

“We were looking at the right opportunity for getting into a partnership with the right Fashion week in India and with the phenomenal response that KFW generated in its first season; we decided to partner them in their second season. India is one of the focus and the most important developing market for both Max Factor and Procter & Gamble.  Max Factor is just four years old in India, and with the potential India displays for Beauty products, we are looking it from a long term investment point of view. We are confident that in the next 3-5 years India would be one of the world’s largest markets for Max Factor”, said Lippi Lal, Celebrity Make-up Artist from Max Factor.

The second season of Emami Kolkata Fashion week was flagged off by Brand Ambassador Mahendra Singh Dhoni over a glittering function in Kolkata.

“The second season of Emami KFW will kickstart with a Ritu Kumar show and conclude with Manish Malhotra’s ensemble. Apart from Narendra Kumar, Rocky S, Anita Dongre, Wendell Rodricks, MonaPali, Dev R Nil, Zubair Kirmani, Kallol Dutta, Abhishek Dutta, Satya Paul, Mandira Wirk, Soumitra Mondal & Satya Paul, Emami Kolkata Fashion Week will witness the unique creations of Neeta Lulla and Kiran Uttam Ghosh”, informed Mr. Pratik Sen, Director, Mindscapes Group.

“It’s a great feeling to be a part of this fashion extravaganza. Kolkata Fashion Week is really coming up with great promises and I am very excited to get this KFW platform to showcase my collection and also get to know the Kolkata market which I think has a huge prospect. Moreover, I really appreciate Emami KFW’s attempt to promote India’s treasure of natural fibre and happy to be a part of this noble endeavour”, said Designer Ms Neeta Lulla.

“I am really excited to be a part of the second season of Emami Kolkata Fashion Week. This is a great opportunity for established as well as emerging designers to come together and showcase their creations. I am really looking forward to the Emami KFW as this year’s theme, ‘Earth Couture’ is very close to my heart as I love to work with natural fabrics like cotton and silk. I am sure the second season of Emami Kolkata Fashion Week will be a super success with its great line up of designers, models and creations. This edition of Emami KFW is already showing great promise”, said Designer Anita Dongre.

Bengal has a rich tradition and history of textile and weaves. By bringing attention to the benefits of natural fibres with its ‘Earth Couture’ theme, Emami Kolkata Fashion Week is celebrating the true spirit of conscientious high fashion. I am proud to canvass my collection at Emami KFW which is a marriage of haute couture with a cause.  We are getting an opportunity to acknowledge our debt to tradition and weavers”, said Designer Mr Rocky S.

“Emami Kolkata Fashion Week is something for which I am looking forward to with eagerness and high expectations. Kolkata is a vibrant city and Emami KFW is undoubtedly another value addition to the cultural capital of the country. The ‘Earth couture’ theme is a very innovative thought and will definitely take fashion to a different level”, said Designer Mr Manish Malhotra.

“The response I got from the inaugural edition of KFW was way beyond my expectation. I am more than happy to continue my association with KFW in its second season as well. My collection will complement the theme ‘Earth Couture’ and am look forward to an exciting moment at Emami KFW this time as well”, said Designer Mr Narendra Kumar.

Mindscapes Maestros also announced the final sponsors name for the second season of Emami Kolkata Fashion Week in association with Signature Golf and Siyaram’s. The Sponsors are:

Emami: Title Sponsor

Kingfisher Beer: Good Times Partner

Kingfisher Bohemia: Lifestyle Partner

Aircel: Associate sponsor

Cotton Council International: Textile Partners

TVS: Associate Partner

Reliance: Broadband Partner

Big TV: DTH Partner

Fly Kingfisher:             Airline Partner

Max Factor:                 Official Make-Up

NDTV 24X7: News Partner

Zoom: Television Partner

98.3 Radio Mirchi: Khushi Partner

MSN: Online Partner

T2: Print Partner

Tantra: After Party Partner

INIFD: Backstage Partner

Mufti: Gift Partner

Wanted: Entertainment Partner

GenX: Associate Sponsor

Emami Fair & Handsome Associate Sponsor

Speaking on the occasion, Mr N Gangadhar, Vice President, Marketing, Siyaram’s said, “When the young enterprising team from Mindscapes Maestros approached us with full of confidence and exuberance and showcased their concepts, we absolutely loved it. Kolkata fashion Week has already establishes itself in the fashion map of the country and we wanted to be a part this fashion event of a huge magnitude happening in the City Of Joy.”

Speaking on the occasion, Mr. Sachit Bhatia, CCI representative, India, Sri Lanka and Pakistan said, “It feels great to be associated with the Kolkata Fashion Week as ‘Textile Partner.’ As the leading proponents of the use of cotton in India, we see great synergy with the designer participants of Kolkata Fashion Week as advocates of the use of natural fabrics. We wish all participants great success and are looking forward to this year’s event further enhancing Kolkata’s reputation as a leading fashion hub.”

Top models of the country including Indrani Dasgupta, Sapna Kumar, Joey Matthews, Lakshmi Rana, Noyanika, Sonalika Sahai, Neha Kapur, Bhawana, Candice Pinto along with others will be sashaying down the ramp showcasing the exclusive creations of these designers.

The emerging designers who will be participating at KFW II are Leena Taneja, Tejas Gandhi, Kaushik & Pallob, Abhishek Vyas, Indira – Vedaant, Amita Chittora, Soma Nath, Kritika & Prayrana, Shweta Chhawchariya, Vinit Agarwal, Nimirta Lalwani, Souvik & Aditi, Pankaj Kumar & Ajeet Parihar, Jaya Mishra, Debarun Mukherjee, S S Surya, Aditi Jaggi, Aarti Vijaygupta, Pallavi Singhi, Swati Srivastava, Radhika & Sayantan and Arjun Agarwal.

Conceptualized and designed by Mindscapes Maestros Events & Sports Management Private Limited, a part of Mindscapes Group Of Companies, Kolkata Fashion Week (KFW) Season II will be a five – day fashion extravaganza focusing on the theme ‘Earth Couture’ as the year 2009 has been declared as “The International Year of Natural Fibre” by the United Nations Food and Agriculture Organisation. KFW II will be held between 9th – 13th September, 2009 at ITC The Sonar Kolkata.

Written by sreelakshmi

6 September, 2009 at 10:46 am

Posted in India

Tagged with , , ,

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