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Medium Healthcare – A healthcare consultancy firm in India

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Consulting for business strategy, performance enhancement, marketing impact and service quality for the healthcare industry in India and other emerging economies

With a vision to spur innovation in the healthcare industy, Medium Healthcare Consultancy has been launched in India. Medium Healthcare aims to provide consulting services in the areas of business strategy, performance enhancement, marketing impact and service quality to healthcare organizations in India and other emerging economies.

Medium Heathcare Consulting helps its clients identify niche, but with significant potential, opportunities in healthcare in line with their overall objectives. These opportunities – typically aimed at a single or mix of specialties and focused target audience from a particular income segment – offer scope to emerge as viable, sustainable and scalable business models. Medium Healthcare also offers services in marketing of healthcare services with focus on enhancing revenue and profitability and service quality with a motto to maximize word-of-mouth referrals.

There are a few general consulting firms, which also have healthcare vertical. Healthcare consulting firms in India focus primarily on the project-related areas. Medium Healthcare intends to focus on business strategy and the softer’ side – marketing and service quality and is perhaps the only firm with this focus. The company plans to engage with existing healthcare players with a greater focus on emerging markets including India. It is also keen to advise newer entrants about the right healthcare strategy

Announcing the launch, Mr. Ratan Jalan, Founder & Principal Consultant, Medium Healthcare Consulting, said, “Almost everyone wants to build large, multi-specialty world-class hospitals in metros. It is a very myopic view, since the industry offers significant scope for innovation in alternative business models that are even more profitable and scalable.” He added, “In comparison to other service industries such as hospitality, banking or aviation, critical areas such as marketing and service quality continue to be handled in a fairly primitive manner in most healthcare organizations”.

“Within a few weeks, we have had very encouraging response from diverse players ranging from large, multi-specialty hospitals and small rural community hospitals on one hand to diagnostic services providers and healthcare architectural firms on the other”, he added.

You can visit www.med-ium.com

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