Sreelakshmi24’s Blog

where life is all about learning

Archive for the ‘ie-ups/partnerships’ Category

Guardian joins hands with OTO Bodycare

leave a comment »


Guardian Pharmacy – India’s fastest growing retail chain of Health, Beauty and Wellness stores today announced their exclusive distribution and marketing tie up in India with OTO Bodycare Singapore. OTO is a leader in creating innovative healthcare products and has over 30 years of experience.

Guardian Pharmacy has its presence in over 160 stores across the country, and would be retailing OTO’s products at select Guardian stores. The company is also exploring corporate sales and distribution tie-ups in the country. The current venture worth over Rs 50 crores in the first two years has started operations from February 2009 onwards. With more than 300 retail stores worldwide, OTO Bodycare has significant market share and strong brand awareness in Asia, East Asian countries and  in particular with growing awareness in the Middle East and Australia.

Commenting on the tie up, Mr. Ashutosh Garg, Chairman and Managing Director of Guardian Lifecare said, “At Guardian we are constantly striving to deliver wellness solutions to our customers. This tie up will bring the much needed Home Diagnostics and Wellness products into the modern pharmacy format.”

OTO spokesperson Mr. David Yip, Head International Business of OTO Bodycare said, “There is a growing demand for fitness and relaxation products in the hectic pace of life we live in to keep bodies rejuvenated and vital. Guardian has a well established distribution network in the country. We expect this network and Guardian’s experience in the country to go a long way in helping us make a foray in the Indian market.”

OTO Bodycare produces diagnostic products to effectively monitor health and therapeutic products to alleviate pains and ailments. It has products to soothe the tired foot; workout machines that help tone flabby muscle; firm up abdomen muscles and back massagers

For further information visit: http://www.guardianlifecare.com/