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Current warning labels on Indian tobacco products ineffective¬¬ – concludes an international expert on tobacco control

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India’s new warning labels on tobacco products fall short of the international standards for strong warning labels, according to Professor Geoffrey Fong, of the University of Waterloo in Canada, who is in India with his research team to meet with researchers at the Healis-Sekhsaria Institute for Public Health.

A world expert in tobacco control, Professor Geoffrey Fong made this conclusion based on research that he and his international team of experts have conducted on the impact of warning labels in a massive project across 20 countries.

“Warning labels that include graphic and clear images of the devastating diseases due to tobacco use are known to increase thoughts about quitting and to be used by smokers,” Professor Fong, whose research on warning labels has examined the impact of graphic warnings in Canada, Thailand, Malaysia, Brazil, Uruguay, and Australia, compared to text-only warnings in the other countries, including United States, China, France, Germany, Netherlands.

In July 2006, India introduced new warnings on cigarette and bidi packs and on packages of Gutkha and on tins of loose tobacco used for paanmasala. The original law for picture warnings was passed in 2003 and called for graphic photos of mouth cancer due to tobacco use. The new warnings would also include skull and crossbones, which is an international sign of poison.

“The skull and crossbones is a universal warning sign that the substance or product is very dangerous,” said Professor Fong. “And this is true of tobacco products. For example, we know that between one-third and one-half of all regular smokers will die of a smoking-related disease. It is the only product that kills people when used as intended.”

However, due to extreme pressure from the tobacco industry in India, especially the bidi industry, the implementation of the law was delayed 6 times over 5 years.

Then in March 2008, in an unprecedented move, the strong graphic warnings that had already been notified by the Government in 2006 and 2007 were changedto be weaker. The widely understood symbol of Skull and Crossbones was replaced by a scorpion. The vivid colour photos of real examples of mouth cancer due to tobacco use were changed to a fuzzy image of a chest x-ray.

“Healis has been one of the dedicated organizations in India that has been actively involved in research to facilitate implementation of much more effective warning labels on tobacco products.” said Professor Fong.

But even these new weakened warnings were delayed in their introduction. And they were made smaller (from 50% to 40%), limited (from both sides of the pack to just the back of the pack).

Professor Fong commented on the power of graphic warnings in other countries: “Countries such as Canada, Brazil, Singapore, and Mauritius have introduced very powerful warnings that have helped motivate smokers to quit and prevent young people from starting to smoke.”

“The tobacco industry knows how effective the warnings are, and that’s why they try their best to prevent warnings, weaken them, and delay their introduction.” The fact that the warnings have been so attacked by the tobacco industry in India is a sure sign that they are afraid of the impact of graphic warnings, Professor Fong says.

Close to one million people in India will die this year because of tobacco use. And since the graphic warnings were originally proposed and approved by the Government 6 years ago, about 5 million people have died.

Professor Fong commented on these delays. ”We know that strong graphic warnings are effective in increasing knowledge, motivating quitting, and preventing young people from tobacco use. How many of those that died could have been saved by the knowledge and vivid displays on the warnings that show what tobacco really does to people?”



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Kolkata Fashion Week Rechristened As “Emami Kolkata Fashion Week”

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The second session of the Kolkata Fashion Week, which is all set for a flying start on 9th September in the City of Joy, has roped in Emami Ltd, one of the fastest growing FMCG companies in India, as its title sponsor.

The second season of Emami Kolkata Fashion Week (Emami KFW) also gets a major boost with Max Factor, the internationally renowned cosmetic major, tying up with Mindscapes Maestros to be the Official Make Up Partner.

Commenting on the occasion Mr Yudhajit Dutta, Managing Director Mindscapes Maestros said, “With the inaugural edition, Kolkata Fashion Week has already been established as one of the nation’s foremost Fashion Week. Now with FMCG major Emami Limited being the Title sponsor, Emami Kolkata Fashion Week will become even bigger in every aspect. We are also extremely happy to have Max Factor, the pioneers in the Make Up industry, as our Official Make Up Partner for the second season of Emami Kolkata Fashion Week. Max Factor, the international Make Up major is getting associated with a Fashion Week in India for the first time. KFW has already made headlines across India with its inaugural edition and this time, through this partnership, we intend to take this mega event into global market.”

Emami feels that by sponsoring the event it will be able to gift the aficionados of fashion in Kolkata an enthralling and captivating glimpse on the modern trends in India’s fashion industry.

Referring to the tie-up, Mr Harsh V Agarwal, Director, Emami Group of Companies, said “We are indeed happy to be associated with an event like Kolkata Fashion Week, which, since its inception, has become the talk of the town and being billed as the most glamorous. It gives Emami the right platform and medium to effectively post its message to the target audience. Ours’ being quintessentially a vibrant, innovative and youthful company, its spirit seamlessly integrates with the theme of the event”.

“We were looking at the right opportunity for getting into a partnership with the right Fashion week in India and with the phenomenal response that KFW generated in its first season; we decided to partner them in their second season. India is one of the focus and the most important developing market for both Max Factor and Procter & Gamble.  Max Factor is just four years old in India, and with the potential India displays for Beauty products, we are looking it from a long term investment point of view. We are confident that in the next 3-5 years India would be one of the world’s largest markets for Max Factor”, said Lippi Lal, Celebrity Make-up Artist from Max Factor.

The second season of Emami Kolkata Fashion week was flagged off by Brand Ambassador Mahendra Singh Dhoni over a glittering function in Kolkata.

“The second season of Emami KFW will kickstart with a Ritu Kumar show and conclude with Manish Malhotra’s ensemble. Apart from Narendra Kumar, Rocky S, Anita Dongre, Wendell Rodricks, MonaPali, Dev R Nil, Zubair Kirmani, Kallol Dutta, Abhishek Dutta, Satya Paul, Mandira Wirk, Soumitra Mondal & Satya Paul, Emami Kolkata Fashion Week will witness the unique creations of Neeta Lulla and Kiran Uttam Ghosh”, informed Mr. Pratik Sen, Director, Mindscapes Group.


“It’s a great feeling to be a part of this fashion extravaganza. Kolkata Fashion Week is really coming up with great promises and I am very excited to get this KFW platform to showcase my collection and also get to know the Kolkata market which I think has a huge prospect. Moreover, I really appreciate Emami KFW’s attempt to promote India’s treasure of natural fibre and happy to be a part of this noble endeavour”, said Designer Ms Neeta Lulla.

“I am really excited to be a part of the second season of Emami Kolkata Fashion Week. This is a great opportunity for established as well as emerging designers to come together and showcase their creations. I am really looking forward to the Emami KFW as this year’s theme, ‘Earth Couture’ is very close to my heart as I love to work with natural fabrics like cotton and silk. I am sure the second season of Emami Kolkata Fashion Week will be a super success with its great line up of designers, models and creations. This edition of Emami KFW is already showing great promise”, said Designer Anita Dongre.

Bengal has a rich tradition and history of textile and weaves. By bringing attention to the benefits of natural fibres with its ‘Earth Couture’ theme, Emami Kolkata Fashion Week is celebrating the true spirit of conscientious high fashion. I am proud to canvass my collection at Emami KFW which is a marriage of haute couture with a cause.  We are getting an opportunity to acknowledge our debt to tradition and weavers”, said Designer Mr Rocky S.

“Emami Kolkata Fashion Week is something for which I am looking forward to with eagerness and high expectations. Kolkata is a vibrant city and Emami KFW is undoubtedly another value addition to the cultural capital of the country. The ‘Earth couture’ theme is a very innovative thought and will definitely take fashion to a different level”, said Designer Mr Manish Malhotra.

“The response I got from the inaugural edition of KFW was way beyond my expectation. I am more than happy to continue my association with KFW in its second season as well. My collection will complement the theme ‘Earth Couture’ and am look forward to an exciting moment at Emami KFW this time as well”, said Designer Mr Narendra Kumar.

Mindscapes Maestros also announced the final sponsors name for the second season of Emami Kolkata Fashion Week in association with Signature Golf and Siyaram’s. The Sponsors are:


Emami: Title Sponsor

Kingfisher Beer: Good Times Partner

Kingfisher Bohemia: Lifestyle Partner

Aircel: Associate sponsor

Cotton Council International: Textile Partners

TVS: Associate Partner

Reliance: Broadband Partner

Big TV: DTH Partner

Fly Kingfisher:             Airline Partner

Max Factor:                 Official Make-Up
Partner

NDTV 24X7: News Partner

Zoom: Television Partner

98.3 Radio Mirchi: Khushi Partner

MSN: Online Partner

T2: Print Partner

Tantra: After Party Partner

INIFD: Backstage Partner

Mufti: Gift Partner

Wanted: Entertainment Partner

GenX: Associate Sponsor

Emami Fair & Handsome Associate Sponsor

Speaking on the occasion, Mr N Gangadhar, Vice President, Marketing, Siyaram’s said, “When the young enterprising team from Mindscapes Maestros approached us with full of confidence and exuberance and showcased their concepts, we absolutely loved it. Kolkata fashion Week has already establishes itself in the fashion map of the country and we wanted to be a part this fashion event of a huge magnitude happening in the City Of Joy.”

Speaking on the occasion, Mr. Sachit Bhatia, CCI representative, India, Sri Lanka and Pakistan said, “It feels great to be associated with the Kolkata Fashion Week as ‘Textile Partner.’ As the leading proponents of the use of cotton in India, we see great synergy with the designer participants of Kolkata Fashion Week as advocates of the use of natural fabrics. We wish all participants great success and are looking forward to this year’s event further enhancing Kolkata’s reputation as a leading fashion hub.”

Top models of the country including Indrani Dasgupta, Sapna Kumar, Joey Matthews, Lakshmi Rana, Noyanika, Sonalika Sahai, Neha Kapur, Bhawana, Candice Pinto along with others will be sashaying down the ramp showcasing the exclusive creations of these designers.

The emerging designers who will be participating at KFW II are Leena Taneja, Tejas Gandhi, Kaushik & Pallob, Abhishek Vyas, Indira – Vedaant, Amita Chittora, Soma Nath, Kritika & Prayrana, Shweta Chhawchariya, Vinit Agarwal, Nimirta Lalwani, Souvik & Aditi, Pankaj Kumar & Ajeet Parihar, Jaya Mishra, Debarun Mukherjee, S S Surya, Aditi Jaggi, Aarti Vijaygupta, Pallavi Singhi, Swati Srivastava, Radhika & Sayantan and Arjun Agarwal.

Conceptualized and designed by Mindscapes Maestros Events & Sports Management Private Limited, a part of Mindscapes Group Of Companies, Kolkata Fashion Week (KFW) Season II will be a five – day fashion extravaganza focusing on the theme ‘Earth Couture’ as the year 2009 has been declared as “The International Year of Natural Fibre” by the United Nations Food and Agriculture Organisation. KFW II will be held between 9th – 13th September, 2009 at ITC The Sonar Kolkata.

Written by sreelakshmi

6 September, 2009 at 10:46 am

Posted in India

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Copper can help combat Swine Flu

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Another method to prevent the spread of H1N1 virus. The International Copper Association Ltd. has provided the following details.

Copper touch surfaces have self-sterilizing properties that can prevent the spread of H1N1 virus

 

The recent threat of Swine flu has emerged as the most important health concern in India and has triggered the need to use the most protective and efficient measures to reduce its spread in public places. While we have been advised to be alert, wash our hands regularly, avoid crowded places like cinema halls, shopping complexes, malls etc. International Copper Promotion Council (India) would also like to educate the public about the capability of Copper to combat the spread of the H1N1 virus.

A recent UK study1 has found that copper touch surfaces can significantly reduce the concentration of Influenza A virus on them, raising hopes that it may also be effective against other strains of the virus. The research found that 75 percent of Influenza A are knocked out in 1 hour on a copper surface and almost completely in 6 hours. The work, which was led by Professor Bill Keevil from the University of Southhampton, was presented at the BIT Life Sciences’ 2nd Annual World Summit of Anti-virals in Beijing on July 18. The findings are timely given the current Influenza H1N1 ( more commonly known as Swine Flu ) pandemic currently sweeping the world. But even more common forms of flu are a major global health issue.

The role of surfaces in spreading influenza is now well known. In fact it has been shown that once surfaces are contaminated, fingers can transfer viral particles to up to seven other clean surfaces. Professor Keevil makes it clear that preventing the spread of any strain of Influenza is a very complex process and no one option is likely to be 100 percent successful. “There is no single answer to controlling the spread of pathogenic microorganisms,” Prof Keevil
et al state in the paper. The current study shows that copper surfaces may contribute to the number of control barriers able to reduce transmission of the virus.

H1N1 virus appears to be transmitted the same way that seasonal flu spreads. Flu viruses are spread mainly from person to person through coughing or sneezing. Sometimes people may become infected by touching something with flu viruses on it and then touching their mouth or nose.

 

Last year, the U.S. Environmental Protection Agency (EPA) approved the registration of antimicrobial Copper alloys, with Public Health Claims acknowledging that Copper, Brass and Bronze are capable of killing harmful, potentially deadly bacteria. Copper and Copper alloy surfaces kill greater than 99.9% of (specific) bacteria within two hours, and continue to kill more than 99% of (these) bacteria even after repeated contamination. Therefore, it has been recognized that the use of Copper touch surfaces in hospitals, educational institutions, public buildings, public transport and food preparation areas can reduce the spread of harmful infections.

Copper and its alloys are available in a variety of forms like door handles, grab rails and bathroom fixtures etc. which are regular touch surfaces and can work to demonstrate reduced build-up and transfer of infectious pathogens.

Mr. Ajit Advani, Dy. Regional Director Asia, International Copper Association Ltd. & CEO, International Copper Promotion Council (India) said: “In India, we have known about the protective properties of Copper since the vedic ages. This has now been corroborated by modern Science. Use of this wonder metal in public touch surfaces can go a long way in reducing the spread of infections such as Influenza”.

Dr. Anu Kant Mital, Associate Professor & Head of Department, Rajiv Gandhi Medical College, and President Indian Association of Biological Psychiatry said, “Touch surfaces such as Taps, Door handles, Railings etc. are the first portals of entry for any infection into the pool of becoming The Epidemic. This is especially significant in our country as we have a large population and the numbers that would be involved in the touch and spread model are mind boggling. In this context The Anti-Microbial or more descriptively put Self Sterilizing (self cleansing) properties of COPPER, established scientifically and accepted by the authorities world over now,( that we have known since eons) would be heaven sent. All the surfaces that are touched by thousands daily, if made of copper would not be aiding the spread of any infection, especially like the H1N1.”

Note:
The use of a Copper alloy surface is a supplement to and not a substitute for standard infection control practices; users must continue to follow all current infection control (hygienic) practices including those practices related to cleaning and disinfection of environmental surfaces.


 

Written by sreelakshmi

23 August, 2009 at 8:24 am

Busting Swine Flu Myths- Dr. Mukesh Batra

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The death toll thanks to the H1N1 viral flu is increasing. Famous homeopath Dr. Mukesh Batra talks about homeopathy treatment for the disease.

 

Swine flu is creating panic all over the world and there are many myths, misconceptions, and rumours going around that are only making matters worse. Under these circumstances, it is therefore important for people to stay calm and composed so that they act responsibly and appropriately. Many think that a vaccine for swine flu will do the trick and protect against the virus. However, the truth is that no one can be sure about this because viruses are known to mutate easily, thereby rendering such a vaccine useless. Some scientists are even afraid about the possibility of another mutation taking place when the swine flu virus H1N1 comes into contact with the Bird flu virus H5N1. This again is just a remote possibility and not a certain outcome. People were under the impression that just because bird flu spread by eating infected poultry, swine flu could spread by eating infected pork. It is now confirmed by the Centres for Disease Control and Prevention that that it is safe to eat hygienically cooked pork. The amount of protection offered by masks is also not very clear. Although they could definitely reduce the likelihood of contracting the infection, they cannot really assure complete protection. Thus, it is safer to avoid coming in close proximity with patients with flu-like symptoms. Another trend is closing down schools, colleges, or other institutions to prevent the spread of the disease and advising people to stay at home. This, however, is not a feasible option and is hence not recommended. The biggest solace is the fact that the infection seems to be moderate in intensity in majority of the patients with only a small section, especially those with underlying pathologies or poor immunity, succumbing to the disease.

 
 

With so much of uncertainty around, giving Homeopathy an opportunity to prevent or treat the disease makes perfect sense for two reasons. Firstly, disease causing organisms can never get resistant to homeopathic remedies because homeopathic medicines do not target the causative organisms directly. They stimulate the body’s defences instead to attack and overpower the invaders. Secondly, being free of adverse side-effects, homeopathic medicines can be safely administered in infants, pregnant women, and the aged. Knowing that conventional medicines are strong, aggressive, and at times even invasive, it goes without saying then that Homeopathy should ideally be the first line of treatment. As homeopathic medicines themselves behave like vaccines by modulating the immunity of an individual, these should be immediately employed in the meanwhile before a successful swine flu vaccine actually enters the market. Antiviral preparations should be used only if the desired curative response is not seen in spite of homeopathic treatment. In acute illnesses like flu, patients usually respond very fast to Homeopathy; and therefore, a homeopath can easily tell within a day or two following the commencement of treatment whether the disease is responding positively, progressing, or heading towards complications. All said and done, one thing is for sure. In pandemics like these, the patient has to be closely monitored by the treating physician, irrespective of his or her specialization, so as to ensure that an unnecessary delay in treatment never occurs. In fact, an approach in which Homeopathy is boldly backed by conventional medicine, where the latter is used wisely and not indiscriminately, seems to be the way to go!

 
 


 
 

What does homeopathy have to say about swine flu?

The fact that diseases are not caused by the mere presence of disease-causing organisms in the internal or external environment, but rather due to the weakening of the body’s defence mechanisms, has always been recognised by homeopathy. Therefore, while the use of antibiotic and antiviral preparations can be rendered useless if the organism gets resistant to them by undergoing a mutation, this can never happen with homeopathic remedies because unlike medicines from other medical systems that target only the disease-causing germs or aim to offer symptomatic relief, homeopathic medicines act upon the immune system and restorative energies of the body so that it heals itself. Other systems simply suppress symptoms and treat the body in parts, whereas homeopathy recognises the body as a unified whole and confronts the problem from deep within. Thus, swine flu for homeopathy is just another type of flu that can be treated by stimulating the immune system to overpower the virus. 

 
 

Which homeopathic medicines should be taken to treat the disease?

In the past, various flu epidemics such as the Spanish flu and bird flu have been successfully treated and prevented by homeopathic remedies like Gelsemium, Bryonia, Influenzinum, and Oscillococcinum. These could certainly be of value even in the prevention or treatment of swine flu. In homeopathy, remedy selection depends upon the disease manifestation and not merely the diagnosis; therefore, the prescription varies from case to case. During epidemics, however, since the disease symptoms are more or less similar in most of the cases, a single remedy may help to treat the disease. Such a homeopathic medicine is termed the ‘genus epidemicus.’ The theory of vaccination borrows from the isopathic concept of homeopathy where medicines prepared from the causative organisms (isodes) or affected tissues themselves (nosodes) are used to treat the same or similar diseases in the same or other patients. Preparing an isode or nosode of the swine flu virus is another option that homeopathic pharmaceutical companies could consider in the prophylaxis or therapeutics of the disease. 

 
 

What precautions should be taken by the affected person?

The affected person should avoid meeting people till the disease runs its course. Covering the nose and mouth with a handkerchief when coughing or sneezing is important to prevent spreading the virus to others. Wearing a mask will also help for the same purpose. The patient should not share his or her clothes, towels, soap, and other personal objects with others and must not eat or drink from the same utensils as others. This is necessary because the virus is usually present in all the secretions of the body such as saliva, sweat, phlegm, urine, and stool. As in all viral infections, the patient should drink a lot of fluids to stay well hydrated. Eating nutritious food and resting adequately is a must to help the body to recover as well as to prevent complications or secondary infections. According to the Centres for Disease Control and Prevention, majority of the cases that require hospitalization or succumb to the disease are those people who concurrently have underlying pathologies like diabetes, cardiovascular disease, asthma, obesity, or extremely poor immunity. Therefore, such patients should be closely monitored.

 
 

Can homeopathic medicines cure the disease?

An acute illness like flu always heals by crisis or lysis, i.e., it runs its natural course leading to recovery, complications, or death. Thus, in such cases, it is the body that cures itself and homeopathic remedies facilitate this curative process. The logic behind the treatment is not just to relieve symptoms. It is to cut short the natural course of the disease or to allow it to run its course uneventfully without any complications or mortality. Viral infections further drop the immunity of an individual so as to lead to secondary bacterial infections or can even evoke abnormal responses from the body to give rise to autoimmune diseases or pave the way for the development of some cancer. Since homeopathic remedies basically correct the imbalances of the immune system, such problems can largely be prevented.  

 
 

Is homeopathy the preferred choice of medication?

Homeopathic remedies, being infinitesimally small doses, are absolutely safe. They are palatable, non-invasive, and do not produce any deleterious side-effects even when taken for prolonged periods of time. Natural and harmless, they can be administered to infants or the aged without any risk of any adverse reactions. Another major advantage is that homeopathic medicines are cost-effective too as thousands of serial dilutions can be created out of a single drop of the source material. homeopathic remedies are curative as well as preventive; besides, a single remedy can treat symptoms related to multiple organs or systems and also offer protection against complications. There is no question of the causative organisms getting resistant to homeopathic drugs as the latter have no direct action on the former. Considering all these plus points, Homeopathy definitely should be the preferred choice of medication

  

Written by sreelakshmi

23 August, 2009 at 8:06 am

Homeopathy brings back the fun in the rainy season

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After the scorching summer heat, the monsoon showers come as a welcome relief. However, with unprecedented rains all over the country over the past few years, there is an increasing danger of a host of illnesses.

Here, Dr. Mukesh Batra, Founder and CMD, Dr. Batra’s Positive Health Clinic Pvt. Ltd writes about some of the common monsoon maladies along with a little information about what Homeopathy has to offer in the treatment of these conditions.

Fungal infections: Fungal infections are common during the monsoons because of constant dampness and the possibility of coming in contact with filthy water. The moisture present in the environment helps the fungi to grow and thrive, especially in skin folds such as the groins or between the toes.

Medication:
Chrysarobic acid 6C, 5 pills taken twice daily can help to treat generalized fungal infections. Merc Sol 30C, 5 pills twice daily is recommended for fungal infection in the groins.

Respiratory Allergies: Due to temperature changes and poor hygienic practices that are common during the monsoons, conditions like a runny nose, sneezing, headache, and recurrent throat infections tend to be rampant.

Medication:
Natrum Sulph 6X can be given to treat allergic affections due to dampness.

Asthma: Allergic asthma is more severe in its intensity and frequency during the monsoons because of weather changes and the associated dampness in the environment. Dust mites and pollens also tend to irritate the airways and cause them to tighten, making air exchange difficult and leading to breathlessness. The efficacy of homeopathic medicines has been confirmed by clinical studies.

Medication: A randomized double-blind trial conducted on patients with allergic asthma showed that improvement appeared within 1 week of starting homeopathic treatment and persisted for up to 8 weeks. A double-blind, placebo-controlled trial conducted in the University of Glasgow showed that over 80% of asthmatic patients on Homeopathy showed improved results.

Amoebiasis: This is a very common problem during the monsoons, as the parasite Entamoeba histolytica, which is responsible for it, tends to survive for longer under warm and moist conditions. It enters the body through contaminated food or water and produces diarrhoea or dysentery with blood and mucus.

Medication:
Aloe Soc 30C is known to be helpful to treat amoebiasis.

Gastroenteritis: Gastroenteritis is a general term that refers to infections (bacterial/viral) of the gastrointestinal tract. It gives rise to several problems such as stomachache, diarrhea and vomiting, causing loss of body fluids that in turn lead to dehydration. Children are usually affected. Unhygienic surroundings, contaminated water and food items, and overcrowding are the known culprits. Avoid eating at unhygienic places and drink boiled water to keep gastrointestinal infections at bay.

Medication:
Arsenic Album 30C, 5 pills taken thrice daily can help to treat diarrhoea or vomiting and to prevent further fluid loss from the body.

Leptospirosis: Leptospirosis is a bacterial infection that is common during the rains in tropical countries like India.  These bacteria are carried by water contaminated by rat’s urine and faeces. Flooding after heavy rainfall helps to spread the bacteria around.  Human beings get infected by drinking contaminated water or when their eyes, nose, or any open wounds come in contact with contaminated water. In humans, it causes a wide range of symptoms similar to flu such as fever, headache, chills, nausea, vomiting, and musculo-skeletal aches. In severe cases, it can cause jaundice and lead to liver damage.

Cuban medical researchers have successfully prevented the annual outbreak of Leptospirosis in Cuba among a population of 5 million people across two regions using Homeopathy in both 2007 and 2008. A population of 2.5 million was prescribed homeopathic medicines that brought down the incidence of infection to less than 10 people with no fatalities. Earlier, conventional treatment of the population with a vaccine had yet resulted in thousands of infections and a number of fatalities and that had cost the exchequer nearly USD 2 million. The homeopathic solution on the other hand cost just USD 2,00,000, only 10% of the previous expenditure. This goes to prove that homeopathic medicines are not just effective but are cost-effective too.

Medication: On request

Malaria: Malaria is an infectious disease that spreads through the bite of mosquitoes.  Since stagnant water and dampness favour the breeding of mosquitoes, there is a rise in the number of malaria cases during the monsoons. Every year, there are approximately 350–500 million cases of malaria. Fever with chills followed by sweating is characteristic of malarial fevers. These days, there are increased cases of chloroquine-resistant malaria. Malaria can be prevented by taking precautions like avoiding marshy or stagnant-water areas, wearing full sleeved clothes and using mosquito nets or mosquito repellents.

Medication: Clinical studies have proved that the homeopathic neem (Azadirachita Indica) preparation is effective for the reduction of malarial attacks in highly endemic areas for Plasmodium falciparum. Other medications on request.

The monsoons wash away the pollution in the atmosphere to rejuvenate your entire being, enabling you to breathe in a whiff of fresh air, a rarity these days. Get healthy and stay healthy using the goodness and power of Homeopathy, a holistic healing science that treats you and not just your disease by boosting your immunity. With your defences strong, you can rejoice in the rains without being concerned about diseases at the back of your mind. So, you don’t need to stop yourself from walking or playing football in the rain. Have a happy monsoon!

This is an article by Dr. Mukesh Batra, Founder and CMD, Dr. Batra’s Positive Health Clinic Pvt. Ltd

Return Empty Tetra Pak packages, Get Recycled Gifts

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Now this is something really good that is taking place. Recently, Tetra Pak and Hyper City has launched awareness and environment campaign for shoppers at HyperCity, Mumbai to mark the occasion of World Environment Day.

On the occasion of World Environment Day, HyperCity and Tetra Pak with support from Gujarat-based Tetra Pak package recycler Daman Ganga Board Mills are running a green initiative for the environment – conscious shoppers of Hypercity hypermarket’s two locations – Malad and Vashi in Mumbai.  The initiative is called “Good for You, Good for the Earth”.

The initiative involves educating shoppers – over a ten-day period which has started from June 5th about how Tetra Pak packages are not only “Good for You” (i.e. they help protect foods through aseptic processing and packaging technology and keep them safe) but also “Good for the Earth” (i.e. the packages are 100% recyclable and more and more facilities exist for cartons to be collected and sent for recycling).

 Speaking on the occasion Mr. Jaideep Gokhale, Programme Head – Food for Development Office & Environment, Tetra Pak India Pvt. Ltd said “Tetra Pak prides itself in being an environment conscious organization and over the past few years has taken lead in creating environment awareness among people. On the occasion of World Environment Day we are determined to create awareness amongst the public by educating them and making them see the health as well as environment benefits of choosing well, for example, choosing Tetra Pak packages and we also want people to follow some good waste management practices. We thank Hyper City for partnering with us for this novel initiative”.

“HyperCity sees this partnership with Tetra Pak as an educational initiative, of using the occasion of World Environment Day to make consumers more conscious of their health as well as their environment and to make the right choices based on information provided to them.”  says Hyper City’s Venkateshwar Rao, Category Manager – Staples, Beverages and Dairy.

 At both locations, promoters will approach shoppers, detail the benefits and also make them conscious of the proper steps to dispose empty Tetra Pak packages.  Shoppers that bring back empty Tetra Pak packages over the next 10 days stand to win exciting and free recycled gifts on-the-spot.  What’s more, separate collection bins for Tetra Pak packages and other recyclables (bottles, plastic bags, paper waste etc.) have been arranged by HyperCity and Tetra Pak for permanent placement in the stores, so that a culture of waste segregation and recovery is inculcated amongst shoppers.  Through Daman Ganga’s and Tetra Pak’s network with the waste dealer community, the bins will be emptied and the collected waste will be recovered to be sent for recycling.

 Tetra Pak over the last few years has taken a 360 degree approach towards environment conservation. The company has undertaken measures such as reduction in noise levels and electricity consumption besides waste recycling at its production facilities on a mass scale. Tetra Pak’s initiatives in the recycling space have been highly credible – the company has identified recyclers and helps them collect cartons with the help of waste-pickers and waste paper dealers. Simultaneously, Tetra Pak invests in educating consumers, waste trade and recyclers about the benefit of waste segregation, the recyclability of cartons and the value of used cartons. It must be noted that 100% of the carton – including the polyethylene and aluminum – can be recycled into various useful products. In partnership with WWF, Tetra Pak has taken steps to spread awareness on environment through the ‘Young Climate Savers’ program. For more information, please visitwww.youngclimatesavers.com

 

iSOFT wins US$ 3.54m deal in England for a hospital information system

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iSOFT, an IBA Health Group Company, today announced that it has won a contract for a hospital information system with a National Health Service (NHS) trust in southern England worth £2.4 million (US$3.54m) over five years.

The contract with Heatherwood and Wexham Park Hospitals NHS Foundation Trust is for iSOFT’s i.Patient Manager (i.PM) PAS and a technical refresh of an existing iSOFT clinical solution, i.Clinical Manager (i.CM). i.PM is replacing an outdated third-party system.

The trust elected to contract directly with iSOFT for a replacement PAS instead of waiting for a solution under England’s National Programme for IT. This is one of the first major deals in the Southern Cluster, which was formerly serviced by Fujitsu.

Jonathan Pearce, the Trust’s Director of Infrastructure, said: “We are delighted to be working with iSOFT on this very important programme for Heatherwood and Wexham Park Hospitals NHS Foundation Trust. We already have a strong working relationship with iSOFT as we already use its clinical information system, i.CM. We very much value our partnership with iSOFT and look forward to strengthening this and working with the company to deliver the new PAS solution to the trust.”

Adrian Stevens, Managing Director of iSOFT UK and Ireland, said: “i.PM is a highly robust and proven solution from a company with an established pedigree in the NHS.”

“The seamless integration with i.CM provides a complete patient and clinical management solution to better manage appointments, improve efficiency and reduce waiting times. It also provides a foundation for a smooth transition to iSOFT’s next generation of healthcare solutions. This underlines our position as the leading provider of healthcare solutions to the NHS,” Stevens said.

The trust serves a population of more than 450,000 in six locations: Wexham Park Hospital near Slough, Heatherwood Hospital in Ascot, and hospitals and outpatient clinics in Bracknell, Maidenhead, the Chalfonts, and Windsor.