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MUMBAI TRAFFIC POLICE & METROPOLIS HEALTH SERVICES JOIN HANDS IN A CRUSADE AGAINST DRUNKEN DRIVING

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Life on the fast lane in Indian metros, changing lifestyles even in tier two cities and mushrooming pubs have contributed to the spurt in rash driving on Indian roads and consequent accidents. Liquor is more freely available than before and nearly 75 percent of the Indian population, now below the age of 35, have more disposable incomes to splurge on liquor, studies cite. This is definitely a major risk for public safety, and it is vitally essential for civic bodies such as the police and socially responsible corporates to contribute towards the control of drunken driving. This initiative is worth praising. Let’s hope that there would be a decline in the number of accident cases due to drunken driving.

Mumbai Traffic Police has joined hands with Metropolis Health Services – India’s only multinational chain of diagnostics centers – on their ‘Don’t Drink & Drive Campaign‘. As a part of this initiative, Metropolis will reach out to masses to spread messages on public safety by printing the message on its stationery which reaches out to an average of 1 lakh customers and their families per month.

Speaking on the occasion, Mr. Sanjay Barve, Joint Police Commissioner Traffic –Mumbai Police, said, “The Don’t Drink and Drive campaign began in June 2007, and in the first year itself there were more than 10,000 cases of drunken driving registered. The following year the number of cases increased to more than 16,000. With this there was steep fall in the number of casualties due to drunken driving. In this endeavour we are happy to have found a partner like Metropolis Health Services, who voluntarily came to us to participate in our mission. Everyday Metropolis issues 10,000 reports, making it one of the preferred means to communicate the message of Don’t Drink and Drive by printing it on them.”

Talking about this new initiative of Metropolis, Dr. Sushil Shah, Chairman, Metropolis Health Services (I) Ltd, said, “As a part of our Corporate Social Responsibility Programs Metropolis is happy to be a part of this awareness campaign in any way possible. We have conducted several health awareness campaigns for the police in Kerala, Tamil Nadu. Apart from this, in Mumbai we have a tie up with most of the Government Hospitals to provide high end pathology solutions at discounted rate. Recently we have entered into a tie up with the Police Hospital, Nagpada in Mumbai for provision of pathology services at discounted rates. This service would be available to policemen from 85 police stations in Mumbai. As of now we have this partnership only for the city of Mumbai but gradually we plan it to take it to other cities vis-à-vis Delhi, Bangalore, Chennai and Kerala in the first phase and over a period of time to every state where Metropolis present.