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India to be the South East Asia hub for Weider health and fitness supplements

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NYSE listed and global leader in health and nutritional supplements, WEIDER are planning to enter into Indian Markets to widen its footprints globally. Weider GmbH is eyeing India as the hub for the distribution of Joe Weider products to the entire South East Asian region.


Weider Germany
GmbH the world leader in fitness and health  nutrition supplements, used by athletes, sportsmen, working executives, aged people and body builders
 have decided to make India as its South East Asian hub to cater to entire Asian market. The decision is a strategic decision to address the growing demand of Joe Weider products from the growing Asian economies.  As a part of the process, the company which is listed on the New York Stock Exchange (NYSE-WNI)  is looking forward to appoint distributors in all major metro cities in India. Weider Germany GmbHwas established by world leading fitness and bodybuilding expert Joe Weider with network across the United States and Europe.

 Mr. Sven SchadeManaging Director ofWeider Germany GmbH said, “We had been on the lookout for distributors in South East Asia and after a depth study of markets, it was unanimously decided that India would be best suited, given its growing economy, increasing purchasing power and its sophistication. We intend to bring our world class products to the Indian market, which is witnessing a revolution with regard to health, fitness and bodybuilding among the youth. We are scouting for distributors who have a good distribution network among gyms, fitness clubs, etc. We see a great potential in the Indian market and are excited to work hand in hand with distributors in all major Indian cities for building this promising new market

 After the appointment of distributors, Weider Germany GmbH will launch the products in India. All products for the Indian market will be made in Germany.  

Joe Weider is acclaimed as “the father of modern bodybuilding” and the founder of the world’s leading fitness magazines, including Shape, Muscle and Fitness, Men’s Fitness, Fit Pregnancy, Hers, Golf for Seniors and others published worldwide in over 20 languages.

Pioneering its efforts to bring strength and fitness to the public’s collective consciousness, Joe Weider continues to use his expertise to help people the world over, to lead healthier, happier lives. Since 1936, Joe’s message has prompted athletes, coaches and sports scientists the world over to alter forever their approach to training, nutrition and recuperation in accordance with the guidelines established in his training principles.

 Joe Weider has prompted the medical community, once hostile and later merely skeptical toward resistance training, to embrace it as a vital weapon in the war against aging. The company has prompted psychologists, who initially saw little connection between mind and body, to accept exercise as a vital contributor to mental health. And this initiative has given rise to the sport of bodybuilding, which emerged from the shadow of competitive weightlifting and now has untold competitors participating across the globe.

 Joe Weider along with his brother formed the International Federation of Bodybuilding in 1946. He created the Mr. Olympia contest, which Arnold Schwarzenegger won seven times. There are 170 countries affiliated with the International Federation of Bodybuilding, and it ranks as one of the world’s top seven international sports federations. Mr. Weider is considered by many to be one of the pioneers in the field of strength conditioning.

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