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Return Empty Tetra Pak packages, Get Recycled Gifts

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Now this is something really good that is taking place. Recently, Tetra Pak and Hyper City has launched awareness and environment campaign for shoppers at HyperCity, Mumbai to mark the occasion of World Environment Day.

On the occasion of World Environment Day, HyperCity and Tetra Pak with support from Gujarat-based Tetra Pak package recycler Daman Ganga Board Mills are running a green initiative for the environment – conscious shoppers of Hypercity hypermarket’s two locations – Malad and Vashi in Mumbai.  The initiative is called “Good for You, Good for the Earth”.

The initiative involves educating shoppers – over a ten-day period which has started from June 5th about how Tetra Pak packages are not only “Good for You” (i.e. they help protect foods through aseptic processing and packaging technology and keep them safe) but also “Good for the Earth” (i.e. the packages are 100% recyclable and more and more facilities exist for cartons to be collected and sent for recycling).

 Speaking on the occasion Mr. Jaideep Gokhale, Programme Head – Food for Development Office & Environment, Tetra Pak India Pvt. Ltd said “Tetra Pak prides itself in being an environment conscious organization and over the past few years has taken lead in creating environment awareness among people. On the occasion of World Environment Day we are determined to create awareness amongst the public by educating them and making them see the health as well as environment benefits of choosing well, for example, choosing Tetra Pak packages and we also want people to follow some good waste management practices. We thank Hyper City for partnering with us for this novel initiative”.

“HyperCity sees this partnership with Tetra Pak as an educational initiative, of using the occasion of World Environment Day to make consumers more conscious of their health as well as their environment and to make the right choices based on information provided to them.”  says Hyper City’s Venkateshwar Rao, Category Manager – Staples, Beverages and Dairy.

 At both locations, promoters will approach shoppers, detail the benefits and also make them conscious of the proper steps to dispose empty Tetra Pak packages.  Shoppers that bring back empty Tetra Pak packages over the next 10 days stand to win exciting and free recycled gifts on-the-spot.  What’s more, separate collection bins for Tetra Pak packages and other recyclables (bottles, plastic bags, paper waste etc.) have been arranged by HyperCity and Tetra Pak for permanent placement in the stores, so that a culture of waste segregation and recovery is inculcated amongst shoppers.  Through Daman Ganga’s and Tetra Pak’s network with the waste dealer community, the bins will be emptied and the collected waste will be recovered to be sent for recycling.

 Tetra Pak over the last few years has taken a 360 degree approach towards environment conservation. The company has undertaken measures such as reduction in noise levels and electricity consumption besides waste recycling at its production facilities on a mass scale. Tetra Pak’s initiatives in the recycling space have been highly credible – the company has identified recyclers and helps them collect cartons with the help of waste-pickers and waste paper dealers. Simultaneously, Tetra Pak invests in educating consumers, waste trade and recyclers about the benefit of waste segregation, the recyclability of cartons and the value of used cartons. It must be noted that 100% of the carton – including the polyethylene and aluminum – can be recycled into various useful products. In partnership with WWF, Tetra Pak has taken steps to spread awareness on environment through the ‘Young Climate Savers’ program. For more information, please visitwww.youngclimatesavers.com

 

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