BharatMatrimony.com partners with IDEA to launch customised matrimony services for mobile users

BharatMatrimony.com, India’s most trusted matrimony portal with over 15 million registered members yesterday announced its partnership with IDEA Cellular, one of the leading mobile operator with over 40 million subscribers, to launch customized matrimony services for mobile users. IDEA subscribers can access Bharatmatrimony’s services on their GPRS enabled handsets, across the country.

Speaking about the initiative, Mr. Pradeep Shrivastava, Chief Marketing Officer, IDEA Cellular said “IDEA has always been at the forefront of offering the most innovative and exciting ‘Internet on Mobile’ experience for our subscribers. With the launch of BharatMatrimony.com on the IdeaFresh portal, we are extending our mobile internet footprint into the matrimonial segment, engaging our users with a Mobile-As-Matchmaker experience. By added focus on the regional matrimonial aspect to IDEA’s version of BharatMatrimony, we are confident of making this service relevant and user-centric for a larger section of our users, across the country”

According to Murugavel Janakiraman, Founder & CEO, Consim Info Pvt Ltd- (Consumer services through internet & mobile)-the parent company which hosts a set of portals from matrimony to property. “At CONSIM, we are constantly looking to go beyond the Internet and reach out to a wider range of consumers through all possible digital channels. IDEA Cellular’s innovative approach to delivering WAP services provides us a sound platform to serve the rapidly growing mobile users in India”. He further added, “Another interesting feature is that we have integrated this with our web offering, thus allowing both sets of customers to seamlessly interact across mediums.”

Bharatmatrimony.com has customized its services for IDEA Cellular keeping in mind the unique needs of subscribers. A range of services and sections on the website, such as searching for prospective brides and grooms; viewing individual profile, ‘Express interest’ etc will be available free of cost to IDEA subscribers.

For further browsing and accessing information; writing personalized messages; and sharing contact information with others on the website – IDEA subscribers can avail exciting subscription plans. For just Rs. 100 per month, subscribers will get to view unlimited profiles and access 5 contacts free of cost. The service can be accessed on IDEA’s WAP portal
http://wap.ideafresh.com
or at
http://idea.bharatmatrimony.com
on the mobile internet browser by selecting Idea GPRS option.